Siren Studios
SITE ANALYSIS
MASTER PLANNING
ARCHITECTURE
DEVELOPMENT CONSULTING
INTERIORS
ART & DESIGN
BRANDING
LOCATION: HOLLYWOOD, CA
SIZE: 350,000 SFT
STATUS: COMPLETED
PROGRAM: Production studio campus with a sound stage, photo studios, offices, mill, wardrobe and makeup, green room and base camp
Bell Design Group was first engaged to create a master plan for this urban infill site, and was then engaged to bring the vision to reality through a mix of new construction, building renovations, interior design, and programmatic development.
The Siren Studios complex is an iconic piece of Sunset Boulevard in the heart of Hollywood. Situated amongst major stages, such as Sunset Gower Studios and Sunset Bronson Studios, it has helped spur development along this strip, which includes NeueHouse Hollywood, Emerson College, and Netflix.
After the main campus on Sunset Boulevard was completed, Siren Studios continued to expand, and BDG designed subsequent stages, offices, and support spaces scattered throughout Hollywood.
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In the center of Siren Studios is The Cube: a 13,000-square-foot motion picture soundstage with an additional 3,000-square-foot annex of ancillary space. Designed as part of the Siren Studios master plan, the Cube is the crown jewel of the complex. With an exterior height of over 40 feet and a column-free interior, the building is the largest single-story concrete structure without beams in the Western Hemisphere.
The interior trusses, with a clear finished height of 35 feet, can support over 10,000 pounds of rigging—enough to hang three cars at one time. The Cube is engineered to shoot everything from high-end magazine advertisements and commercials to full-length feature films.
The rest of the Siren Studios site holds two towers with production offices and shooting facilities for magazines, televisions, commercials and other types of media and content. The facility also includes a secured border, accommodations for loading and trailer parking, catering services, and other support spaces. At its public face is a beloved coffee shop, the Coffee Commissary, also designed by BDG.
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